BIG B: RECEIVES "LIFETIME ACHIEVEMENT AWARD AT DIFF

   SRI AMITABH BACHCHAN RECEIVES "LIFETIME ACHIEVEMENT AWARD AT DIFF

                    THE DUBAI INTERNATIONAL FILM FESTIVAL ( DIFF) TODAY ANNOUNCED THIS YEAR'S FESTIVAL WILL NONOUR INDIAN SCREEN LEGEND SRI AMITABH BACHCHAN WITH A "LIFETIME ACHIEVEMENT AWARD FOR HIS OUTSTANDING CONTRIBUTION TO CINEMA, AS PART OF THE "DIFF" HONOUREE PROGRAMME.  VOTED THE MOST POPULAR ACTOR IN THE WHOLE WORLD AND THE BOLLYWOOD ICON'S APPEAL TRANSCENDS BORDERS, WITH A GLOBAL FAN BASE STRETCHING FAR BEYOND THE SUBCONTINENT, CREDITED AS THE MAN WHO BROKE THE MOULD OF THE HINDI FILM INDUSTRY. THE "BIG B"- WHO HAS APPEARED IN 190 ( ONE HUNDRED NITY ) FILMS TO DATE- HAS OVERCOME ALL INITIAL OBSTACLES TO REDEFINE THE INDIAN FILM LANDSCAPE.


                      DIFF CHAIRMAN ABDULHMID JUMA SAID WORDS SUCH AS "LEGEND" AND "ICON" CAN BE OVERUSED, BUT IN "SRI AMITABH BACHCHAN " CASE, THEY ARE TOTALLY DESEVED. THIS IS A MOST "POWERFULL COMMENTS" IN FAVOUR OF "BIG B". AND "NO ONE FROM INDIAN CINEMA HAS MADE A BIGGER IMPACT ON THE ALL OVER WORLD," HE SAID THAT," THE LIFETIME ACHIEVEMENT AWARD IS RECOGNITION FOR AN ARTIST  WHOSE PERFORMANCES HAVE INSPIRED BILLIONS- GOING WELL BEYOND HIS INTENDED AUDIENCES FROM THE SUB-CONTINENT. HONORING SRI AMITABH BACHCHANIS AKIN TO CELEBRATING AN "INSTITUTION" WITH "AN EVERLASTING IMPACT" ON GENERATIONS SPANNING ACROSS THE MIDLE EAST AND THE REST OF THE WHOLE WORLD.